Who We Are

Who We Are

Who We Are

Keren Smedley Keren Smedley

Managing Director of Experience Matters


Keren is an executive coach, leadership trainer, consultant, team facilitator, supervisor and coach- therapist with over 30 years’ experience. She works across a range of sectors including school and tertiary education healthcare, law, financial services, IT, social services, retail, publishing, TV and radio and the not for profit sector.

Keren specialises in enabling executives and senior leaders to maximise their potential, enhance their leadership skills, inspire a high performing culture and form excellent working relationships and to find solutions for real business challenges. She also specialises in times of transitions supporting individuals both through emotionally challenging times in their working life such as promotions, changing career, redundancy and pre and post retirement. Coaching through these major life transitions enables executives and leaders to manage change, maintain a positive sense of self, identify their transferable skills, make well-informed decisions about this next phase of life and create new goals.

Her qualifications and memberships include: PCC Accredited Coach, International Coach Federation (ICF); Certified Practitioner ‘The Leadership Circle’; Licensee Individual and Corporate and Career PRINT® profiling; Master Practitioner in Neuro-Linguistic Programming; Chartered Fellow, Institute of Personal Development (FCIPD) and Australian Human Resources Institute (FAHR).

Keren is the author of bestsellers ‘Who’s That Woman In The Mirror?’ The Art of Ageing Gracefully; ‘Age Matters’ Employing, Motivating and Managing Older Employees; ‘Who’s that sleeping in my bed? The Art of Sex and Successful Relationships for baby boomers’ and her latest book ‘ Live the Life you Love at 50+ A handbook for career and life success’ .

Jayne Hildreth Jayne Hildreth




Jayne has an MSc in Personal and Corporate Coaching, is a qualified counsellor, NLP and MBTI® Practitioner.

She is co-founder and director of the Association of Integrative Coach-Therapist Professionals (AICTP) and has a particular interest in the area of integration. Jayne works as an Executive coach, Personal Consultant, Facilitator and Trainer.

Her corporate speciality is health and wellbeing and she has recently completed groundbreaking research into the impact of coaching on work related stress. Jayne works with organisations to address work related stress, reduce absenteeism and increase productivity.

She has extensive experience working with executives and teams on areas such as communication, presentation, time management and leadership with great success. She is passionate about personal and organisational enhancement, helping individuals; groups and organisations unlock their potential and achieve sustainable goals.

She is an experienced and engaging trainer who promotes a relaxed participative learning environment. She has a passion for developing high quality and dynamic training in the corporate sector.

In addition to her freelance work Jayne is a visiting lecturer in Coaching at The University of Hull and is an external examiner for University East London.

Ashley Meyer Ashley Meyer





Ashley is one of the top EFT Practitioners in the UK with a depth of experience working with people in all walks of life.

In addition to his extensive EFT skills, his expertise encompass NLP (Neuro Linguistic Programming) and Hypnotherapy, both of which he has practiced to advanced level for many years.

His work encompasses assisting people to surpass limiting personal beliefs and behaviours in order to realise their life’s desires, as well as working with more deep seated and chronic conditions. Amongst others, these include trauma, depression, anxiety and Chronic Fatigue Syndrome, the latter which he practices at a leading edge clinic in Harley Street. He is a certified EFT Trainer and runs regular workshops in the London area.

Debra Jinks Debra Jinks





Debra is an Integrative Coach-Therapist and educated to Masters Level. Her approach to change is proactive, practical and dynamic as well as offering space to individuals and organisations to also work in a restorative way.

Debra is familiar with the demands facing businesses in today’s complex climate where competing priorities and goals can challenge effectiveness. She is committed to achieving a superior performance by developing and maintaining a positive organisational culture, promoting individual effectiveness and developing growth and leadership at all levels.

Debra draws on experience of working with a wide range of clients including Department of Education, Health Trusts, Educational Institutions, Social Care Providers and businesses and individuals who are seeking to enhance performance, identify and address deep rooted issues and patterns, maintain and improve well being and fitness, increase productivity and enhance communication, image, relationships and careers.

Anne-Marie Shawe Anne-Marie Shawe





Anne-Marie has 20 years experience as a coach, facilitator and consultant with a particular interest in change and how it affects our lives.

Anne-Marie’s ability to facilitate people’s thoughts and focus their attention on what’s important has helped her clients transform their business and personal relationships and live happier lives. She believes that each individual has all the resources they need to deal with any situation. They just have to believe it.

Anne-Marie BA (Hons), has a Master’s Degree in Change, is an NLP practitioner, a Member of the Association for Coaching and a Chartered Member of the Institute of Personnel and Development. She is currently studying to become an accredited coach supervisor.

Welcome To Experience Matters

» Introduction

» Philosophy

» Consultancy

» Coaching

» Training

» Coaching & Seminars For The 50+

» Clients

More info

Who We Are

» Keren Smedley

» Debra Jinks

» Anne-Marie Shawe

» Ashley Meyer

» Jayne Hildreth

More info


» Why coaching?

» What is coaching?

» Coaching process

» Business / Executive Coaching

» Life Coaching

» Performance Coaching

» Coaching demo video

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Training Courses

» A detailed list of all our courses

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Course Structure

» Course Structure

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Lifestyle Program

» Lifestyle Package

» 1-1 Confidential Coaching

» One Day Seminars

» Combined Seminar And Confidential 1-1 Coaching

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» Inspiring an age inclusive culture

» 50+ Coaching

» Pre-Retirement Coaching

More info