Who We Are

Who We Are

Who We Are

Keren Smedley Keren Smedley

Managing Director of Experience Matters



Keren is an executive and personal coach, Integrative Coach-Therapist, trainer, consultant and counsellor with over 25 years experience in the private, public and third sectors. She specialises in assisting executives, managers, teams and organisations to find positive solutions to meet their goals and reach their potential.

She is a Member, International Coach Federation (ICF); Fellow, Australian Human Resources Institute (FAHRI); Fellow, Australian Institute of Management WA (FAIM); Level 2 Member, Australian Counselling Association (ACA); Member, Association for Coaching (MAC); Chartered Fellow CIPD (Chartered Institute of Personnel and Development); BACP Accredited Counsellor/Psychotherapist (British Association for Counselling and Psychotherapy); a Master Practitioner in Neuro-Linguistic Programming; an Advanced Practitioner EFT (Emotional Freedom Techniques); a UKRC Registered Individual Counsellor and a qualified Business Coach.

Keren is the author of bestsellers ‘Who’s That Woman In The Mirror?’ The Art of Ageing Gracefully, ‘Age Matters’ Employing, Motivating and Managing Older Employees and ‘Who’s that sleeping in my bed? The Art of Sex and Successful Relationships for baby boomers’. Her new book ‘ Live the Life you Love at 50+ A handbook for career and life success’ is to be published in April 2013.

Jayne Hildreth Jayne Hildreth




Jayne has an MSc in Personal and Corporate Coaching, is a qualified counsellor, NLP and MBTI® Practitioner.

She is co-founder and director of the Association of Integrative Coach-Therapist Professionals (AICTP) and has a particular interest in the area of integration. Jayne works as an Executive coach, Personal Consultant, Facilitator and Trainer.

Her corporate speciality is health and wellbeing and she has recently completed groundbreaking research into the impact of coaching on work related stress. Jayne works with organisations to address work related stress, reduce absenteeism and increase productivity.

She has extensive experience working with executives and teams on areas such as communication, presentation, time management and leadership with great success. She is passionate about personal and organisational enhancement, helping individuals; groups and organisations unlock their potential and achieve sustainable goals.

She is an experienced and engaging trainer who promotes a relaxed participative learning environment. She has a passion for developing high quality and dynamic training in the corporate sector.

In addition to her freelance work Jayne is a visiting lecturer in Coaching at The University of Hull and is an external examiner for University East London.

Ashley Meyer Ashley Meyer





Ashley is one of the top EFT Practitioners in the UK with a depth of experience working with people in all walks of life.

In addition to his extensive EFT skills, his expertise encompass NLP (Neuro Linguistic Programming) and Hypnotherapy, both of which he has practiced to advanced level for many years.

His work encompasses assisting people to surpass limiting personal beliefs and behaviours in order to realise their life’s desires, as well as working with more deep seated and chronic conditions. Amongst others, these include trauma, depression, anxiety and Chronic Fatigue Syndrome, the latter which he practices at a leading edge clinic in Harley Street. He is a certified EFT Trainer and runs regular workshops in the London area.

Debra Jinks Debra Jinks





Debra is an Integrative Coach-Therapist and educated to Masters Level. Her approach to change is proactive, practical and dynamic as well as offering space to individuals and organisations to also work in a restorative way.

Debra is familiar with the demands facing businesses in today’s complex climate where competing priorities and goals can challenge effectiveness. She is committed to achieving a superior performance by developing and maintaining a positive organisational culture, promoting individual effectiveness and developing growth and leadership at all levels.

Debra draws on experience of working with a wide range of clients including Department of Education, Health Trusts, Educational Institutions, Social Care Providers and businesses and individuals who are seeking to enhance performance, identify and address deep rooted issues and patterns, maintain and improve well being and fitness, increase productivity and enhance communication, image, relationships and careers.

Anne-Marie Shawe Anne-Marie Shawe





Anne-Marie has 20 years experience as a coach, facilitator and consultant with a particular interest in change and how it affects our lives.

Anne-Marie’s ability to facilitate people’s thoughts and focus their attention on what’s important has helped her clients transform their business and personal relationships and live happier lives. She believes that each individual has all the resources they need to deal with any situation. They just have to believe it.

Anne-Marie BA (Hons), has a Master’s Degree in Change, is an NLP practitioner, a Member of the Association for Coaching and a Chartered Member of the Institute of Personnel and Development. She is currently studying to become an accredited coach supervisor.

Welcome To Experience Matters

» Introduction

» Philosophy

» Consultancy

» Coaching

» Training

» Coaching & Seminars For The 50+

» Clients

More info

Who We Are

» Keren Smedley

» Debra Jinks

» Anne-Marie Shawe

» Ashley Meyer

» Jayne Hildreth

More info


» Why coaching?

» What is coaching?

» Coaching process

» Business / Executive Coaching

» Life Coaching

» Performance Coaching

» Coaching demo video

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Training Courses

» A detailed list of all our courses

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Course Structure

» Course Structure

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Lifestyle Program

» Lifestyle Package

» 1-1 Confidential Coaching

» One Day Seminars

» Combined Seminar And Confidential 1-1 Coaching

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» Inspiring an age inclusive culture

» 50+ Coaching

» Pre-Retirement Coaching

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